She is currently working with IUPUI’s School of Informatics to design curriculum that supports the transition of students into professionals. Christy has taught Design and Communication courses at IUPUI, ITT-Tech and Butler University. Christy has worked with United States Track & Field athletes, NASCAR, Indy Car, NFL and the NCAA.Ĭhristy earned her Bachelor of Fine Arts in Visual Communication from the University of Indianapolis and completed two Masters of Science degrees, magna cum laude, in New Media (School of Informatics) and Adult Education at Indiana University.
Working heavily in client representation and public relations, Christy is a specialist in sponsor, partner and media relations, as well as athlete and public figure representation. Christy’s past experiences in agencies and at the Indianapolis Business Journal bring publishing expertise, advertising solutions, and sports marketing expertise to the agency.
Christy has brought in renowned clients and unique projects to Matchbook since its inception. Christy and her partner, Donna Gray, opened Matchbook Creative in August of 2007. Wagner Match has specialized in providing impeccable service to the hospitality, entertainment and service industries since 1981.Christy Gormal is a lifelong resident of Indiana and President and CMO of Matchbook Creative. Matchbooks can be a great freebie to hand out because they can get people talking about your brand.ĭo you want to learn more about ordering customized matchbooks or matchboxes? Contact us to learn more. Studies show that getting a freebie increases the chance of people talking about the associated product by 15 percent. People love freebies and they talking about them. Or, instead of text, you can customize your matchbook with an image. There is plenty of space on a matchbook to include your company name, logo, and slogan. You can even customize the color of the match tips to match your company logo. You can choose between a book of matches or a box of matches. Matchbooks are a novelty and research shows that any novelty that grabs your attention can activate your memory and help you remember what is associated with that novelty. A casino can give away a poker chip matchbook. A tailor shop or seamstress can customize mini “sewing kit” matchboxes. How about an auto repair shop? They can hand out a “toolbox” matchbox. If you own a restaurant, you can design matchbooks to look like a small menu that has your restaurant name and contact information. You can design your matchbooks to reflect your company’s brand. Phillumeny is the art of collecting matchbooks, matchsticks, and anything related to matches. There is even a term for those who collect matchbooks. Matchbooks have a vintage look and feel that make them a great conversational piece. You can use them to light candles in a power outage or a fireplace during cold winter nights. If a standard matchbook has 20 matches, your brand can be seen 20 times or more.
Matchbooks can be an effective advertising item because they give your brand repeated exposure. The study also says that promotional products rank as the most popular form of advertising. Why Use a Matchbook as a Promotional ItemĪccording to a study done by the Advertising Specialty Institute (ASI), 85 percent of people remember the advertiser that gave them a promotional product. Read on to get some inspiration for your next giveaway and see how matchbooks can be a great idea. Matchbooks are unique, useful, and highly customizable. Instead, you could do something novel, such as a matchbook. Matches, with their unique designs and their use of space, can be the perfect advertising opportunity for your brand or company.Īre you thinking about what item to use for your next promotional product? You could go the safe route with a t-shirt or mug. Yet today, matches carry a feeling of nostalgia that lighters do not.
John Walker accidentally created friction matches in 1826 while lighters were invented in 1816. Did you know that lighters were invented before matches?
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